PathSight Predictive Analytics has built an integrated model that applies the latest thinking in data science, social science and technology to help companies and organizations build more potent, impactful and intimate relationships with their most important constituents. But How?
BIG DATA:
To capture the real value from big data requires more than merely increasing our capacity to process and analyze ever more complex data sets. To be able to generate the real “Aha” moments that allow us to see what we could not before – and do what we did not know was possible – requires new thinking.
PathSight embraces the tension between advanced data analytics and the social sciences. This push and pull can be used to explain patterns that arise in data analysis and in doing so guide our ability to influence outcomes.
By focusing on this tension, PathSight has been able to construct a holistic Knowledge Base that reveals how people organize themselves and engage with the world around them. This reservoir of applied knowledge reveals practical, accessible and impactful engagement opportunities in ways that, here to for, have not been available.
SOCIAL SCIENCE:
The complexity of the world has led the social science community to reach across disciplines in searching for new and better ways to understand the way people evolve, organize themselves and engage with the world around them. PathSight has embraced social science’s latest discoveries and insights and uses them to generate a new and deeper understanding of people in a way that is absent from traditional data analytics.
TECHNOLOGY:
PathSight, as a process, is technology agnostic. Rather that confine ourselves to one platform, we leverage whatever technology is important to the group or constituency we are targeting. This means that technology is integrated throughout the PathSight process, but always in a manner that is authentic, relevant and most likely to drive progress in engaging the target group.
Pathsight PNA 